The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

Our smartphone apps are constantly clamoring for our attention—whether it’s a high score that needs beating or a group chat that needs responding to, there’s often a constant stream of pings and ...